description
01
Brand Brief & Goal Setting
We define the product, target audience, USP, and conversion goals. KPIs are contractually bound — we don't accept vague targets.
How We Work
We don't hide
We don't hide
our pricing model.
Every campaign at Wagner Creative starts with a clear model, clear KPIs, and a clear payment structure. No surprises, no guesswork. Here's how we work with brands.
Our Process
Our campaign
Our campaign
placement approach.
psychology
02
AI-Powered Influencer Matching
Our proprietary AI scans 10,000+ creators. Fake follower analysis, engagement quality, audience overlap — all filtered algorithmically. Short-list in 24 hours.
campaign
03
Campaign Structure & Content Strategy
One-off post, ongoing partnership, product integration, or full campaign — the model fits your goals. We write the brief, creators add their voice.
monitoring
04
Performance Tracking & Optimization
Live dashboard, weekly reports, attribution tracking. We add/remove creators during the campaign. Proactive management, not reactive.
Our Models
Four models,
Four models,
clear structure.
Each model clearly defines who it's for, what's included, and the guarantees. We choose the right model for your brand together.
rocket_launch
Single Campaign
One-time influencer activation for a specific launch, campaign period, or event.
- group Best for: New product launches, seasonal campaigns, one-off PR needs
- check_circle Includes: 3-10 creators, brief + content production, reporting
- schedule Duration: 4-6 weeks
all_inclusive
Always-On Retainer
Ongoing influencer marketing management. Monthly planning, weekly activations, continuous optimization.
- group Best for: D2C, SaaS, and e-commerce brands with ongoing marketing
- check_circle Includes: 5-15 monthly creator activations, content production, dashboard, strategy
- schedule Duration: 6 months minimum
trending_up
Performance-Based
Low base fee + results-based bonus. We share the risk, we share the reward.
- group Best for: Brands with clear conversion metrics (D2C, SaaS, apps)
- check_circle Includes: Low setup fee + CPA/CPL/Revenue share bonus
- schedule Duration: 3-6 month test period, then renewal
⚠️ Transparency note: We only run this model with brands that have proven product-market fit. Performance models don't produce fair results for early-stage startups.
person
Founder Branding Retainer
Scale your founder's personal brand and company thought leadership with AI.
- group Best for: AI/SaaS founders, B2B CEOs, scale-up founders
- check_circle Includes: LinkedIn + X content engine, 4-7 weekly posts, PR & podcast booking, AI-assisted writing
- schedule Duration: 3 months minimum
Creator Fee Transparency
Creator fees are
Creator fees are
a separate line item.
Most agencies add 30-50% markup on creator fees and hide it. We show creator fees transparently and only charge our management fee. Everything is clear in the contract.
handshake
Our fee
Strategy + creator matching + contracts + content approval + reporting + optimization
person
Creator fee
Paid directly to the creator, invoiced transparently. No markup, no hidden costs.
Let's be honest
What we don't offer.
Wagner isn't the right partner for every company. And that's perfectly fine.
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We're not for brands that just want to "go viral." We build sustainable performance, not one-hit fame.
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We don't run very low-budget campaigns. Below a certain threshold, we can't do quality work — we won't waste your time or money.
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We don't do spam influencer marketing. No mass-DMs, no automated creator outreach, no bot campaigns.
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We don't sell guaranteed followers or likes. Our performance numbers are built on real activity.
Timeline
Typical campaign timeline
Week 1
Discovery & Brief
Week 2
Strategy & Creator Short-list
Week 3
Contract & Content Production
Week 4-8
Live Campaign & Optimization
Week 9
Final Report & Renewal
Next step
Which model is yours?
Let's find the right model for your brand in a free 30-minute strategy session.