01
Positioning
We start with: "In which topic do you want to be among the world's top 1,000?" Specific, niche, defensible.
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Founder Branding
Your founder is your strongest channel.
70% of B2B sales now happen through personal brands. We make your founder's voice heard in the industry.
Problem
The problem we solve.
A founder without industry authority forces sales through performance marketing. But a recognized founder on LinkedIn brings customers inbound. Most founders can't use this channel because they don't have time.
Our Approach
How we work
02
Content Engine
30 minutes per week of founder time + our team. LinkedIn posts, Twitter threads, podcast appearances, short-form video — all produced from a single interview.
03
Distribution & Network
Guest spots on industry podcasts, visibility in niche communities, press relations, award submissions.
04
Inbound Pipeline
Personal brand → leads flowing into CRM. We set up an attribution model; track which content drove which deal.
Deliverables
What you get
- check_circle LinkedIn profile & headline optimization
- check_circle 3-5 LinkedIn posts per week
- check_circle 1 thought leadership article per month
- check_circle 3-month podcast/media appearance targets
- check_circle Personal brand press kit
- check_circle Brand voice guideline
Ideal Client Profile
B2B SaaS, fintech, AI startup founders; CEOs who want to tie their personal brand to company growth.
Investment Range
Monthly retainer from £2,500 to £8,000; minimum 3-month commitment.
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FAQ
Frequently asked questions.
Do you post on my behalf? add
No. We extract your voice and your views; we just handle production and distribution. Every post comes to you for approval before publishing.
How much time do I need per week? add
Typically 30-60 minutes per week. Most content is produced from a 1-hour monthly interview.
How do you connect personal brand to company? add
UTM parameters, "how did you hear about us" on lead forms, dedicated landing pages for demo requests. We have an attribution model.
Next step
30-minute
30-minute
strategy session.
Let's evaluate your brand's influencer marketing potential. Free, not a sales meeting.